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Ateliers Relations Presse : Une deuxième journée avec toujours autant de succès

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Ce samedi 03 juillet, Réunion Bénévolat a organisé un deuxième atelier sur les relations presse, dans l’Ouest de l’île.

Après le succès du premier Atelier Relations Presse au mois d’avril, une deuxième journée dédiée aux questions presse a été organisé à l’espace coworking le CARé, à Piton Saint Leu, par Réunion Bénévolat avec Guy Leblond, ancien rédacteur en chef de Visu.

Lors de cette journée enrichissante, huit responsables et membres d’associations ont pu se rencontrer et échanger sur le thème des relations presse et ainsi apprendre comment mettre en valeur leur association auprès de la presse afin de pouvoir améliorer leur impact. 

Ils ont également pu découvrir le fonctionnement d’une rédaction ainsi que les différentes stratégies de communication avec ce milieu, qui paraît si éloigné du monde associatif, mais qui reste essentiel pour diffuser efficacement son message, notamment lors de l’organisation des actions associatives.

Au vu du succès de ces journées, un troisième atelier sera bientôt proposé, surveillez bien notre rubrique évènements pour ne pas le manquer !

Alessia PAGANELLI

Retrouvez le précédent article de la rubrique “Actualités” en cliquant ici !